This set is a perfect example of using a mix of product photos and hand-selected stock imagery to touch on all of the selling points. 

This is an example of a premium listing set created for a client. You'll notice there are extra images beyond the standard 7 that Amazon typically allows, as well as additional main images. I often create multiple main image options so clients can select their favorite direction to go as well as have the opportunity to do split testing and see what performs best.

Split testing can be SO helpful both with a new listing and when you're refreshing an existing one.

In this example, the client had previously had a full photoshoot done with models and the images were great! So, of course we wanted to keep those incorporated and blended them with a mix of freshly shot imagery and design work. 

This is an example of a listing that had multiple variations to offer. For something like this product, I often recommend sharing lifestyle imagery and infographics wherever it makes sense. This makes creating your listing more economical and can also help to show your variations side by side for comparison purposes, like the colors shown here.

Not pictured are all of the other variations as these were sold in bundles of different sizes in the three colors showcased.

This is an example of a premium listing set created for a client.