If you’ve ever used tools like Linktree, Linkin.bio, Milkshake, or Beacons to host your links, you’re not alone.

These third-party platforms offer a quick fix for a common problem: social media only gives you one link. So you need a way to guide people to more than one place.

And while these tools are convenient, they’re not always the best move... especially if you already have your own website.

Here’s a smarter, more strategic option:

Build a custom “link in bio” landing page right on your own site.

You’ll keep your traffic, gain way more control, and get better data in the process.

What Third-Party Link Tools Do Well

Let’s be fair... platforms like Linktree, Linkin.bio, and others make it easy to:

• Set up a sleek link page in minutes
• Highlight your offers, posts, or events
• Add new links without touching your site

They’re a great starting point for people who don’t have a website yet, or for creators who want something fast.

But once you have your own domain? It’s time to level up.

Why Building Your Own Link Page Is a Power Move

If you own your own website, creating a custom “link in bio” page is one of the simplest ways to:

✨ Keep your traffic in your ecosystem

Every click stays on your site—not someone else’s.

✨ Match your brand aesthetic perfectly

Use your colors, fonts, photos, and voice without limitations.

✨ Track what’s working and what’s not

You can see where traffic comes from, what links people click, and how they move through your site.

✨ Create tailored experiences for each platform

Want a different page for Instagram vs. Facebook? Easy. Track everything with UTM links or build dedicated pages like:

• /instagram | /facebook | /email

This gives you powerful insight into where your traffic is coming from and what’s converting.

Real Talk: Link in Bio Tools Can Limit Your Growth

The more intentional your brand becomes, the more important your digital ecosystem is.

Third-party link tools don’t give you:

• Full control over SEO and analytics
• The ability to integrate your email opt-ins or lead magnets seamlessly
• The chance to evolve your page with your business needs

Most importantly? You’re building their platform, not yours.

How to Make Your Own Link Hub (It’s Easier Than You Think)

You don’t need to be a developer. Just create a new page on your website and design it like a link hub:

• Add buttons to your most important offers, blog posts, or platforms
• Keep the design simple and mobile-friendly
• Track it using Google Analytics or any heatmap tool you love
• Bonus: Add a newsletter sign-up or a freebie opt-in while you're at it

In all the popular platforms like Squarespace, Showit, WordPress, PhotoBiz or Shopify... this is a breeze.

FAQs: Ditching Third-Party Link Tools for Your Own Website

What are the most popular link-in-bio tools?

Linktree, Linkin.bio (by Later), Milkshake, Beacons, and Koji are all popular tools used to organize and share multiple links through one URL, especially on Instagram and TikTok.

Why should I stop using tools like Linktree or Linkin.bio if I have a website?

They redirect traffic away from your site, limit how much branding and customization you can do, and don’t offer the same level of insight or integration. A custom page on your website puts you in control of the experience.

Will making my own link page help with SEO or AEO?

Yes. Hosting the page on your own domain improves your site’s structure and visibility. Plus, answer engines like Google SGE and Bing Copilot are more likely to reference content from your site (not a third-party platform).

Can I still make changes easily if I build my own link page?

Absolutely. With a simple CMS like Squarespace, WordPress, or Showit, you can log in and update links, add buttons, or even run split tests in minutes.

What’s the best way to track link clicks from social platforms?

Create platform-specific pages (like /instagram or /tiktok) or use UTM parameters on each button. Then track performance inside Google Analytics or your site dashboard.

In Short: If You’ve Got a Website, Use It

These third-party tools aren’t inherently bad, but they’re not built to help you grow long-term.

A custom link hub on your site is a small shift that gives you:

• Better tracking
• Stronger brand presence
• More opportunities to convert

Own your traffic. Build your own hub.

It’s simple, scalable, and far more strategic.

Want help designing one that feels totally aligned with your brand?
Let’s talk... this is one of my favorite quick wins for clients.