5 Lesser-Known Amazon Secrets for Both New and Seasoned Sellers

Even the most seasoned Amazon sellers sometimes stumble upon pitfalls that aren't commonly discussed. These lesser-known mistakes can subtly undermine your efforts, affecting your visibility and sales. In this blog post, we’ll explore five of these less obvious missteps, shared by successful sellers who learned the hard way. By steering clear of these traps, you can enhance your listings and maintain a competitive edge.

1. Neglecting to Refresh Old Listings

Mistake: Assuming that once a listing is up and running, it doesn't need to be revisited.

Why It Matters: The Amazon marketplace is dynamic, with trends and algorithms constantly evolving. A listing that performed well a year ago might not be as effective today.

How to Avoid It: Regularly review and update your listings to ensure they remain relevant and optimized. Refresh your keywords, update product descriptions with any new features or improvements, and add fresh images if necessary. Keeping your listings current can help maintain their performance and appeal.

2. Overlooking Mobile Optimization

Mistake: Focusing solely on how listings appear on a desktop, ignoring the mobile user experience.

Why It Matters: A significant portion of Amazon shoppers browse and purchase products using mobile devices. If your listings aren’t optimized for mobile, you could be losing out on a large segment of potential customers.

How to Avoid It: Ensure that your product images and descriptions are mobile-friendly. Use bullet points and concise text for easy readability on smaller screens. Test your listings on various mobile devices to confirm they look good and function well.

3. Inconsistent Branding Across Listings

Mistake: Having inconsistent branding elements such as varying tones, styles, and designs across different product listings.

Why It Matters: Consistency in branding builds trust and recognition among customers. Inconsistent branding can confuse potential buyers and dilute your brand identity.

How to Avoid It: Develop a clear brand style guide that includes guidelines for tone, imagery, color schemes, and fonts. Apply these consistently across all your listings. This uniformity helps reinforce your brand and makes it more recognizable to customers.

4. Ignoring Enhanced Brand Content (EBC) / A+ Content for Cross-Selling

Mistake: Failing to use Enhanced Brand Content (EBC) or A+ Content to promote other products within your brand.

Why It Matters: EBC/A+ Content allows you to add rich media and detailed information to your listings, which can also be used to cross-sell and promote other products in your portfolio. This can increase customer retention and average order value.

How to Avoid It: Utilize EBC/A+ Content not just to highlight the product in question, but also to introduce related products. Include comparison charts, additional product recommendations, and links to other items. This strategy can help boost sales across your entire product range.

5. Underutilizing the Power of Amazon Posts

Mistake: Not leveraging Amazon Posts as part of your marketing strategy.

Why It Matters: Amazon Posts is a relatively new feature that allows brands to share content in a social media-like format directly on Amazon. This can increase product discovery and engagement.

How to Avoid It: Regularly create and publish engaging posts that highlight your products, share customer stories, or provide useful tips related to your niche. Monitor the performance of your posts to understand what resonates with your audience and refine your strategy accordingly. Utilizing Amazon Posts can help you reach new customers and keep your brand top-of-mind.

Bringing It All Together

Navigating the complexities of Amazon selling involves more than just avoiding the obvious pitfalls. By recognizing and addressing these lesser-known mistakes, you can fine-tune your strategy and maintain a competitive advantage. Regularly updating your listings, optimizing for mobile, ensuring consistent branding, leveraging EBC/A+ Content for cross-selling, and utilizing Amazon Posts are all advanced tactics that can significantly enhance your performance on the platform.

Ready to optimize your Amazon listings and take your business to the next level? I offer a free consultation to help you evaluate your current listings and develop a strategy tailored to your needs. Contact me today to schedule your free consult and start boosting your brand’s presence and success on Amazon.